Today, having crossed the threshold of the new
millennium, there is no one who questions the fact that, in the second
half of the century we have just left behind, Italy has risen to international
acclaim essentially, if not exclusively, thanks to the creative output
it has been capable of producing and bringing to the attention of
the entire world.
In this mosaic that today represents the true picture of Italian creativity,
design products take center stage in the
protagonist’s role under the refined exhibition design by Gae
Aulenti. They are placed in a stage set on four high steps form a
landscape fifty years long looming over the visitor. Opening with
the marble from Michelangelo’s mine, the voyage through Italian
creativity is represented not only by the products of design but also
by images and sound, documents and scenes, artwork and daily household
appliances, marble and silver, ceramic tiles and high-tech fabrics.
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Film, theater, music and art – each a significant
part of the complex web of Italian creativity in the second part of
the last century – are highlighted in an installation of eighteen
videoscreens.
Moving as if through a time tunnel, the
visitor experiences a true visual and aural journey, a mosaic of emotions,
leading him along a cultural pathway. The show strives to tell a story
that kindles emotion; a theatre of wonders that calls all of our senses
into play as it is evocated by the visual colorful mosaic that Pierluigi
Cerri has created to highlight the theatrical and multi disciplinary
character of the show.
The Theatre of Italian Creativity closes with a Ferrari engine as
final image; not only because it is the shining example of success
achieved, but above all because it is witness to the fact that every
technological conquest must be grounded in passion.
You can buy the catalogue. Find out more...
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PRODUCTION DATES
New York, USA, Gallery at 545 West 22nd Street, 10
– 26 October 2003
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